There is no better way to kickstart your business than an online platform; Instagram is the most influential option.
Social media marketers and brands are widely using visual and images for enhancing their sales.
Instagram does the needful by providing visually engaging images and ad campaigns for creating a lasting effect on the audience and promoting their services.
If you already have an account and are thinking of starting a new business, start and grow it with Instagram business tools.
The article ahead shares a quick guide on how to use Instagram for business and gives you enough information about growth potentials, market trends, setup costs, and many more.
How To Start an Instagram Business?
1. Download The Instagram App
Before you go ahead of building your business idea, it is vital to have an Instagram account. People using their smartphones can download it directly from Google Play Store, Apple App Store, or Microsoft store.
For desktop users, download it from Chrome, Safari, etc.
2. Create Your Instagram Profile
Creating and setting up an Insta profile is quite similar to other social networking sites. You need to add your necessary details including name, address, phone number, profile picture, and there you are all set to use it.
An important thing to remember here is that being an image-based platform, and you need to ensure that you have high-quality images handy with you. For individual use, you can put your photo, while for business use you may add a business logo to your Profile.
3. Add and Complete Your Profile Information
Although, it is not mandatory to add details in your Profile, adding necessary information gives you a head start, especially if you want to create your own space and increase traffic on your webpage.
Just click on the “Edit profile” tab from “Profile” page and fill the required fields with relevant information.
Here you can specify your page description, business type, website URL and modify your username.
Once you have added, all business-related information, tap Done to save the changes.
There you have it; Your Insta profile is all set to take your business to a different scale.
4. Add Videos and Photos
Start publishing pictures and videos of your services and products. Click on the “+” icon from the right-hand bottom part of your window. Tap to add a new photo or record a new video.
You can zoom in and zoom out your pictures, switch from landscape to portrait format, click new images, record videos, and upload up to 10 photographs at a time in a single post.
Once uploaded, you may also choose to edit them and add special effects to enhance their quality. Now tap “Next” and add picture details and captions. In the end, click on the “Publish” button to make it live.
5. Add A Story
Instagram stories are live for only 24 hours, so make the best use of them. Publish them in a way that could add to your business prospects, attract audiences, and use authentic content to create a long-lasting effect.
It a great way to showcase your brand and is one of the best ways of how to use Instagram for your business expansion.
To add a story:
- Tap on the story feeds located at the upper right corner of your screen.
- Add a story; it can either be a picture, live or a video.
- Add special features like stickers, Boomerang, etc. and save it.
6. Find People
No post is complete without followers. Instagram offers you an effective way to connect with people using your phone book, Facebook profile, and other profile suggestions. You may also use the magnifying glass to search for people whom you think can be relevant audiences for your business.
7. Convert Your Profile into a Business Account
If you are looking for business expansion, then there is no better option than your Insta account. Convert your account to access better tools and grow your work area. Here you can add precise details, email id, phone numbers, create ads, and check analytics.
To convert it into an official account, follow the simple steps:
- From the Profile, tab, click on the three-dot icon.
- Look out for “Switch to Business Profile” and hit against it.
- Choose the associated Facebook page.
- Add other relevant business details and save the changes by clicking on the “Done” button.
8. Expand Your Work with Insta Insights
The free analytics tool is a savior for business people. It provides crucial information about your follower’s demographics; you can see what time they are active, the kind of stories they are viewing.
Analyzing this will help you create a more relevant and impactful idea that will sound more interesting to the audience.
9. Be Consistently Active
Continuous updates will help you boost your work. Keep your targeted audience occupied with your stories and feeds. Schedule your posts and use a calendar to manage them effectively. You may use Instagram business tool for keeping track of your posts and feeds.
10: Engage and Take Benefit
Social media provides a massive platform to engage and connect with people worldwide. One way is to check out for similar groups and interact with patrons through the comments section.
This also helps you to answer queries and concerns of your customers. Publish beneficial stories with authentic content to build client engagement and grow your business with Instagram.
With millions and millions of users worldwide, Instagram is a hot spot for people looking at expanding their work. A few simple steps and you can get a breakthrough effect on your business.