Facebook Launches an App Where Couples Can Secretly Talk

Published Date : Apr 16, 2020

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Facebook, the social media giant has recently launched a new multimedia messaging app called Tuned, designed specifically for couples to talk to each other. The app encourages couples to create an intimate social network with just each other.

Users can also express their love by sharing the romantic moods, songs and playlists, voice memos, photos, and lots more. Simply put, it’s more like a private space for couples where they can create a digital scrapbook of their most vibrant and colorful precious moments.

This iOS-only app is currently available for download in the U.S. and Canada.

“A private space where you and your significant other can just be yourselves. With Tuned, you can be as mushy, quirky, and silly as you are together in person, even when you’re apart. Creatively express your love, share your mood, exchange music, and build a digital scrapbook of your special moments,” Facebook’s New Product Experimentation (NPE) team which created the Tuned app stated.

The timing to release the Tuned app couldn’t get any better for couples. People who are separated due to the restrictions on the movement in the wake of the global COVID-19 pandemic, an app like Tuned would definitely make it a little bit easier for them to stay connected with their partners.

Unlike the company’s dating platform, Tuned is solely focused on pushing updates, custom reactions and stickers to a singular person. Users are not required to sign in with their Facebook account in order to use Tuned, but they are subjected to Facebook’s data guidelines, meaning the information they will provide on the app can be used for ad targeting, the Verge reports.

The Facebook’s New Product Experimentation (NPE) team division which was launched in July, 2019, has already developed a photo-sharing app like Pinterest and a meme-making app.

As the name suggests, the NPE is a very experimental division, created with a sole intention to focus on consumer services, which is pretty much similar to Microsoft’s Garage group.

The whole purpose of creating a dedicated group for experimentation and using a separate brand name was that if things went wrong, it won’t disrupt or cause damage to the entire Facebook brand image.

“Many of the products we create will start small and may not resonate with everyone. And we expect many will be shut down as a result. That’s okay. Because we believe building without fear of failure is the only way to achieve success,” NPE stated.

Now coming back to Facebook’s latest experimental app, Tuned is now available for free on the App Store for iPhone and iPad.

Image Credit: App Store

Monil

Monil is a professional writer whose forte is absorbing a lot of data and help large technical organizations convey their message clearly across multiple products. An engineer by qualification, his affinity for design enables him to write to inspire, energize, and influence various audiences to uncover their true potential. When not writing, Monil is likely to be found listening to music, traveling, or simply excavating into his favourite cuisines.